Robert Radamant’s Co

About the great big white world

Michel Bauwens – The social web and its social contracts: Some notes on social antagonism in netarchical capitalism

Posted by robertradamantsco on December 18, 2007

The social web is based, argues Michel Bauwens, on an underlying, but unstable social contract. From the point of view of the users this social contract stipulates that their attention is to be monetized through advertising, as long as it does not interfere with their sharing. If the interference crosses a certain line of acceptability, users will either revolt, or go elsewhere.

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